Lionel Messi’s move to Inter Miami shook up MLS in a big way, and Apple TV’s top brass is taking notice. They’re urging other clubs to embrace star signings like Messi to boost viewership and ticket sales, just like Inter Miami did.
Eddy Cue, the head honcho at Apple TV, couldn’t believe the immediate impact Messi had. He saw subscriptions soar across the globe and thinks other teams should jump on the bandwagon.
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MLS Commissioner Don Garber agrees, pointing out the positive ripple effects Messi’s arrival had on everything from ticket sales to media buzz. Messi’s presence has given MLS a major boost in global recognition.
Apple TV isn’t just talking about it—they’re putting their money where their mouth is. They’re offering Messi a cut of the profits from new subscribers to the MLS Season Pass streaming service. Plus, they’ve rolled out a documentary series on Messi, adding more fuel to the fire.
With Apple and MLS locked in for the long haul with their streaming deal, it’s clear that Messi’s impact is here to stay. As MLS continues to ride Messi’s wave, there’s no telling how far they can go.
